Marketing Design · Brand · Campaign
Campaign design, event materials, and promotional collateral for the Mining Intelligence platform—translating a complex B2B technology product into compelling marketing across print, digital, and event channels.
Mining Intelligence had a sophisticated product but struggled to communicate its value proposition clearly to a non-technical audience. Marketing materials were inconsistent and failed to connect the platform’s technical capabilities to the business outcomes buyers cared about.
Marketing audience: C-suite and senior operations decision-makers at mining companies. Event audiences: industry conference attendees at mining technology expos.
Worked closely with the marketing and business development teams.
2019 · Part of the broader Mining Intelligence engagement.
01
Brand & Messaging Alignment
Worked with leadership to clarify the platform’s core value proposition and translate it into marketing-ready messaging.
02
Collateral Design
Designed brochures, sales one-pagers, and presentation materials anchored in clear business outcomes rather than feature lists.
03
Event & Campaign Materials
Created event booth design, banners, and digital campaign assets for industry conferences.
Great B2B marketing design does not showcase features—it answers the buyer’s question: what problem does this solve for me? Every layout decision served that north star.
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Brand consistency across all marketing channels
1
Scalable design system for ongoing campaigns
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Sales team readiness at industry events
Marketing design is UX design. The user of a brochure has the same need as the user of a software interface: to find the information they need, quickly, and trust what they find. The same empathy applies.