Branding · Web Design · Marketing Strategy
Intuitive AI — Brand & Website
A full rebrand delivered in three months
Intuitive AI needed a cohesive, professional brand presence to match the sophistication of their AI product. In three months, I delivered a complete rebrand: new visual identity, website, sales decks, presentation templates, and marketing collateral—a full design system from scratch.
A brand that didn’t match the product’s ambition
The existing Intuitive AI brand lacked cohesion and failed to communicate the company’s technical credibility and strategic vision. Sales conversations were hampered by materials that did not instil confidence. The website did not convert. The brand was not memorable.
Enterprise B2B buyers in mining and resources
Primary audiences were enterprise B2B buyers in the mining and resources sector—technically sophisticated, risk-averse, and accustomed to evaluating complex software investments. Secondary audiences included potential hires and investors.
Solo designer, end to end
Solo designer, working directly with the Intuitive AI founders. Responsible for brand strategy, identity design, web design and development, copywriting direction, and all marketing collateral.
3 months. One designer. Full brand system delivered.
Strategy first, then identity, then system
01
Brand Audit & Competitive Analysis
Audited existing materials and benchmarked against competitors in the AI and mining technology space to identify differentiation opportunities.
02
Brand Strategy & Positioning
Defined brand personality, tone of voice, and visual direction. Positioned Intuitive AI as sophisticated yet approachable—cutting-edge technology with human intelligence.
03
Identity Design
Created new logo, colour palette, typography system, and iconography. Built comprehensive style guidelines for consistent application.
04
Website Design & Build
Designed and developed the full website with a focus on conversion and credibility. Structured information architecture around the sales funnel.
05
Collateral System
Designed sales decks, presentation templates, and supporting marketing materials—all using the new identity system.
A rebrand is only successful if it changes behaviour. Every design decision was evaluated against the question: will this make a buyer more confident?
One cohesive brand across every touchpoint
3 mo
Full brand system delivered on schedule
1
Consistent brand across all touchpoints
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Improved sales team confidence in presentations
Moving fast in a rebrand requires trusting your strategic instincts. With three months and one designer, there is no room for analysis paralysis. The constraint forced prioritization—and better decisions.