Platform Design · Product Strategy · UX
Edumine + Careermine = eTalent
Two platforms, one unified destination
Strategic design of eTalent—a new unified platform created by merging Edumine (mining education) and Careermine (job board) into a single destination for mining talent development, training, and career advancement.
Overlapping audiences, disconnected offerings
Edumine and Careermine served overlapping audiences with complementary but disconnected offerings. Users had to maintain accounts on two platforms, switch between them, and could not leverage synergies between their training history and career development. The business needed a unified platform that served users better and reduced operational duplication.
Mining professionals at every career stage
Mining professionals at all career stages—from entry-level workers seeking certification to senior engineers pursuing specialisation. Also: training managers at mining companies, and recruiters using Careermine.
UX Designer and design strategist
Led the product design of the merged platform, including information architecture, user flow unification, and new combined feature design.
2019 · Strategic platform consolidation project.
Making the new feel familiar, not foreign
01
User Research Across Both Platforms
Conducted interviews with users of both Edumine and Careermine to understand their goals, workflows, and mental models of the two separate platforms.
02
Journey Mapping & Gap Analysis
Mapped user journeys across both platforms to find where the seams showed—and where integration would create the most value.
03
Information Architecture
Redesigned the IA to unify training, certification, and career profiles into a coherent single user identity.
04
Feature Integration Design
Designed new cross-platform features: training-to-career pathway tools, unified profiles, and integrated job-and-course recommendations.
05
Prototype & Validate
Tested integrated prototypes with users from both legacy platforms to validate that the merger enhanced rather than disrupted their existing workflows.
Platform mergers fail when they prioritise operational simplicity over user experience. Every decision started with the question: does this make the merged platform more valuable than the sum of its parts?
More value than the sum of its parts
2→1
Two platforms consolidated into a single destination
↑
Cross-platform feature value for all user types
↓
Operational duplication for the business
Merging platforms means merging mental models—and that is harder than merging databases. Users have habits, muscle memory, and emotional attachments to the tools they know. The designer’s job is to make the new feel familiar, not foreign.