Intuitive AI

Meet Oscar - a friendly AI guiding people how to recycle properly. I was tasked with bringing UX to building engaging interactions with the users through powerful visuals, motion design, animation and story telling. This was my first time fully immersing into the power of Adobe After Effects. It was a very intense but thoroughly rewarding experience making an impact with my work, by contributing to the vision of making the Zero Waste World a reality.

In order to make the user on-boarding experience more intuitive and engaging, I've designed and art-directed series of animated loops, customized for each client, site, country, city regulations, client branding, including custom product pitches to high-profile brands like National Geographic, Disney, WeWork, CocaCola, TimHortons, Cineplex and many others.